Cookie Policy (GDPR COMPLIANT)

Last updated: February 25, 2026

This Cookie Policy explains how The Roark Group (“we,” “us,” or “our”) uses cookies and similar technologies when you visit or use our website, online store, and related services (the “Services”).

This Cookie Policy applies to users located in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland. It should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal data.


1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies allow websites to recognize your device and store information about your preferences or actions.

We may also use similar technologies such as:

  • Pixels

  • Web beacons

  • Tags

  • Local storage objects

For simplicity, we refer to all of these as “cookies” in this Policy.


2. Types of Cookies We Use

Under EU and UK law, we must obtain your consent before placing non-essential cookies on your device.

We use the following categories:


A. Strictly Necessary Cookies

Legal Basis: Article 6(1)(f) GDPR – Legitimate Interests

These cookies are essential for the operation of the Services. They enable core functionality such as:

  • Secure login and authentication

  • Shopping cart functionality

  • Payment processing

  • Fraud prevention

  • Network security

Because these cookies are strictly necessary, your consent is not required. You cannot disable them through our consent tool.


B. Performance and Analytics Cookies

Legal Basis: Article 6(1)(a) GDPR – Consent

These cookies help us understand how visitors use our website by collecting information such as:

  • Pages visited

  • Time spent on pages

  • Navigation paths

  • Error reports

These cookies are only placed after you provide consent through our cookie banner.


C. Functionality Cookies

Legal Basis: Article 6(1)(a) GDPR – Consent

These cookies allow the website to remember choices you make, such as:

  • Language preferences

  • Region settings

  • Account preferences

These cookies are optional and require your consent.


D. Advertising and Targeting Cookies

Legal Basis: Article 6(1)(a) GDPR – Consent

These cookies may:

  • Deliver relevant advertisements

  • Measure advertising effectiveness

  • Track browsing behavior across websites

  • Support retargeting campaigns

These cookies are only placed with your explicit consent.


3. Cookies Placed by Aleyant Systems

Our Services are powered by Aleyant Systems. As part of providing secure e-commerce functionality, Aleyant Systems may deploy strictly necessary cookies required for:

  • Platform functionality

  • Security

  • Session management

  • Checkout operations

Where Aleyant Systems deploys non-essential cookies, such cookies will only be placed after consent has been obtained.


4. Third-Party Cookies

Some cookies are placed by third parties acting as:

  • Analytics providers

  • Payment processors

  • Advertising partners

  • Fraud prevention services

When third-party cookies involve the processing of personal data, those third parties may act as:

  • Independent data controllers; or

  • Processors acting on our behalf

We encourage you to review their privacy and cookie policies.


5. How We Obtain Consent

When you first visit our website, you are presented with a cookie banner that allows you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize your cookie preferences

Non-essential cookies are not placed unless you provide consent.


6. International Data Transfers

Some cookies may involve the transfer of personal data outside the EEA or UK.

Where such transfers occur, we ensure appropriate safeguards are in place, including:

  • European Commission Standard Contractual Clauses

  • UK International Data Transfer Agreements

  • Transfers to countries deemed to provide adequate protection

For more information, see our Privacy Policy.


7. Retention Periods

Cookies remain on your device for different periods:

  • Session cookies: deleted when you close your browser

  • Persistent cookies: remain until expiration or manual deletion

Specific retention periods vary depending on the cookie’s purpose.


8. Your Rights Under GDPR

If cookies involve the processing of personal data, you have the following rights:

  • Right of access

  • Right to rectification

  • Right to erasure

  • Right to restrict processing

  • Right to data portability

  • Right to object

  • Right to withdraw consent at any time

To exercise your rights, contact us at:

support@roarkgroup.com

You also have the right to lodge a complaint with your local supervisory authority.


9. Managing Cookies via Browser Settings

Most browsers allow you to:

  • Delete cookies

  • Block cookies

  • Receive alerts before cookies are stored

Please note that blocking strictly necessary cookies may prevent the website from functioning properly.


10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or our practices. Updates will be posted on this page and the “Last updated” date will be revised.


11. Contact Us

If you have any questions about this Cookie Policy or our data practices, please contact:

The Roark Group, Inc.
Attn: Legal Department
1600 N 35th St
Rogers, AR 72756
(479) 636-1686
Email: hello@roarkgroup.com